Web 2.0 and Beyond: Understanding the New Online Business Models, Trends and Technologies is a book written by Tom Funk. It is newly released and very current on the topic of mobile and computer web 2.0 tools and their merging technologies.
In the book Tom begins by explaining that Web 2.0 tools are not just changing the Internet but society itself. We have a whole new generation of technology users that have embraced and expanded on combining mobile and computer applications.
We now have a global society sharing their platforms and ideals on every subject, using their voices and taking on a new democratic power. The power of their voices are projected 24/7 and they speak out on everything from products to politics. They are changing the way business and especially marketing is being done.
In the book Tom address these issues and demonstrates what makes a successful web 2.0 company. He also covers cyber crimes and methods to protect your online business.
